OOSH – Combat Sports Equipment & Apparel

OOSH is a conceptual brand dedicated to creating high-quality combat sports equipment and apparel for both professional fighters and casual martial artists. The name "OOSH" captures the powerful exhalation of air released when throwing a strike—akin to the "Kiai" in karate—symbolizing focus, intensity, and precision.

To promote the brand’s flagship product, boxing gloves, I designed a campaign of posters and environmental graphics, reinforcing OOSH’s identity through bold visuals, dynamic typography, and striking compositions that embody the spirit of combat sports. Additionally, I created a physical mockup of the boxing gloves, featuring the OOSH logo printed on them, bringing the brand concept to life in a tangible form.